The strategy

The program strategy is based on a targeted and coherent plan of activities that are strongly integrated with each other, which takes into account the specifics of the target markets to ensure the achievement of the objectives.

The content of this promotion campaign represents the views of the author only and is his/her sole responsibility. The European Commission and the Consumers, Health, Agriculture and Food Executive Agency (CHAFEA) do not accept any responsibility for any use that may be made of the information it contains.