EAT&THINK PINK
The action EAT&THINK PINK (acronym e&tp) responds to the topic 3 support for simple programmes – information and promotion in China (including Hong-Kong and Macao), Japan, South Korea, Taiwan, South East Asian region or Indian subcontinent.
Objectives: to improve the knowledge and reputation of eu pigmeat as a product characterized by high organoleptic and nutritional quality, tracked and guaranteed in terms of food safety, animal welfare and environmental sustainability.
Target countries: Japan, South Korea. Duration: 3 years.
Target groups:
1. Main – professionals
a. Trade: importers, distributors, retailers;
b. Media: trade press, food & beverage, cooking, wellness, food, social media / web influencer;
c. Horeca: chefs, catering operators.
2. Indirect – consumers (with a particular focus on adult food lovers (25-54 years), attentive to the issues of well-being, health and cuisine, of medium-high socio-economic class, residing in the major metropolitan areas of both markets).
Trade operators: contacted through the activities of fairs, incoming, btob meetings / workshops, with support for material and video production activities, website and social media and market study (for period 1).
Media operators: contacted through the activities of fairs, incoming, press events, with support for material and video production activities,
website and social media and market study (for period 1). Horeca operators: contacted through the activities of fairs, courses for chefs, with support for material and video production activities, website and social media and market study (for period 1).
Consumers: contacted by the website and social media activities and – consequently – by the publications that will arise from the activities directed at the media operators.
Activities to be carried: press events, digital (website, social media), events (fairs, btob meetings/workshops, trainings for cooks, study trips to europe), communication tools (promotional videos, materials, gadgets).
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