The action EAT&THINK PINK (acronym e&tp) responds to the topic 3 support for simple programmes – information and promotion in China (including Hong-Kong and Macao), Japan, South Korea, Taiwan, South East Asian region or Indian subcontinent.
Objectives: to improve the knowledge and reputation of eu pigmeat as a product characterized by high organoleptic and nutritional quality, tracked and guaranteed in terms of food safety, animal welfare and environmental sustainability.
Target countries: Japan, South Korea. Duration: 3 years.
Target groups:
1. Main – professionals
a. Trade: importers, distributors, retailers;
b. Media: trade press, food & beverage, cooking, wellness, food, social media / web influencer;
c. Horeca: chefs, catering operators.
2. Indirect – consumers (with a particular focus on adult food lovers (25-54 years), attentive to the issues of well-being, health and cuisine, of medium-high socio-economic class, residing in the major metropolitan areas of both markets).
Trade operators: contacted through the activities of fairs, incoming, btob meetings / workshops, with support for material and video production activities, website and social media and market study (for period 1).
Media operators: contacted through the activities of fairs, incoming, press events, with support for material and video production activities,
website and social media and market study (for period 1). Horeca operators: contacted through the activities of fairs, courses for chefs, with support for material and video production activities, website and social media and market study (for period 1).
Consumers: contacted by the website and social media activities and – consequently – by the publications that will arise from the activities directed at the media operators.
Activities to be carried: press events, digital (website, social media), events (fairs, btob meetings/workshops, trainings for cooks, study trips to europe), communication tools (promotional videos, materials, gadgets).
The content of this promotion campaign represents the views of the author only and is his/her sole responsibility. The European Commission and the Consumers, Health, Agriculture and Food Executive Agency (CHAFEA) do not accept any responsibility for any use that may be made of the information it contains.